Project Management in New Product Development

By Bruce T. Barkley

McGraw-Hill Professional,2007
ISBN: 0071496726
397 pages, PDF , 1.2 MB

Introduction

The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.
Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:
• The first integrated treatment of project management and new product development designed for modern, globally oriented firms
• Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
• 150 informative tables, figures, and graphics.

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Project Management in New Product Development