Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance
By Judith Grice
By Judith Grice
- Publisher: Pharmaceutical Press
- Number Of Pages: 218
- Publication Date: 2007-10-27
- ISBN-10 / ASIN: 0853697175
- ISBN-13 / EAN: 9780853697176
- Binding: Paperback
Product Description:
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries.
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